Where B2B SaaS brands
spring up & scale up.

A marketing partner committed to your strategy, your execution, and your growth.

Companies Our Team Has Helped Grow

Trustcloud
ViVo Aquatics
Bryj
WhipAround
Continu
BluSapphire
OfficeSpace
Crystal Delta
Aprimo

Straight from the leaders
we've partnered with.

Christina Kyriazi
Christina Kyriazi
VP of Marketing, WhipAround
★★★★★

Spring & Soar delivered a paid media and SEO audit that was second to none. They are experts in the field but also highly personal and deliver quality work. I would recommend Spring & Soar to anyone looking for paid media and SEO support.

Kelly Kelleher
Kelly Kelleher
VP of Marketing Communications, Bryj
★★★★★

Emmy has been an incredible partner for us. Her strategic insight and hands-on approach have been integral to our growth and successful product launches. She doesn't just deliver, she thinks alongside us, helping to shape ideas and drive execution in a way that truly feels collaborative.

Joe Vigorito
Joe Vigorito
VP of Growth & Partnerships, BluSapphire
★★★★★

My experience with Spring and Soar has been nothing short of exceptional. Emmy and her team are professional, knowledgeable, and they lean in as active listeners to their clients, delivering work that delighted me.

A hot air balloon rising

Not an agency. Not a freelancer. Not just a fractional CMO.

Growing SaaS companies usually end up choosing between three imperfect options. An agency runs your campaigns but sees you once a month for a report. A freelancer covers one channel. A fractional CMO sets the strategy, then hands it to someone else to run.

Spring & Soar sits in the space between. You get senior marketing leadership and the team that executes it, working inside your business as part of your team and measured by the same number you are: pipeline.

Inside your team. Not on the other side of a monthly report.

  • Direct, day-to-day communication through your team's channels.
  • Regular working sessions with your team.
  • Hands-on in your tools, including HubSpot, Google Ads, and LinkedIn.
  • Campaigns managed and optimized day to day, not set and forgotten.
  • Reporting tied to pipeline, plus quarterly planning that ladders up to revenue.

Pipeline and revenue, not vanity metrics.

28%

Company growth through demand generation, leading to an acquisition

450 to 550

Leads per month, up from the previous agency's best month of 312

45 days early

Target-account goal met, with pipeline ahead of plan

3,000

Beta users for a new product launch

Start smart. Grow well.

Every engagement follows the same rhythm, so you see momentum early and results that build over time.

Assess

Step 1: Assess

We audit your channels, spend, content, and tracking to separate what's driving pipeline from what's just noise.

Strategize

Step 2: Strategize

We build a plan tied to your pipeline and revenue targets: your ideal customer, your channel mix, your budget split, and a calendar your team can see.

Execute and optimize

Step 3: Execute & Optimize

The same team that builds the plan runs it. We launch, test, and optimize continuously, then move budget to what's working.

Demand generation and growth marketing,
with the leadership to steer it.

See All Services →
Pillar One

Demand & Grow

  • Campaign Strategy & Execution
  • Paid Media & Advertising
  • ABM/ABX
  • Content Marketing
  • Email Marketing
  • SEO
  • Social & Executive LinkedIn
Pillar Two

Strategic Leadership

  • Fractional Marketing Leadership
  • Marketing Consultancy
  • Interim Marketing Leadership
  • Marketing Assessment
  • Positioning & Messaging
Pillar Three

International Expansion

Spring up in new markets and grow.

  • Market Entry Strategy (US, UK, Europe)
  • Regional Go-to-Market Planning
  • Multi-Region Campaigns

Five Reasons B2B SaaS Companies
Choose Spring & Soar

01

Proven, consistent results.

We deliver real results and continual improvement that yields revenue. Not vanity metrics, business outcomes that move the needle.

02

An extension of your team.

We embed into your team and operate as part of your marketing function. We want to make you successful, and that drives our strategy every day.

03

Experienced senior marketers.

You gain access to 20+ years of senior growth marketing experience without the full-time spend. Strategic depth at a fraction of the cost.

04

B2B SaaS is our specialty.

We work with B2B SaaS companies from pre-seed to Series C. We understand how to manage both short and long sales cycles, connecting marketing to pipeline.

05

We lead with integrity and trust.

We believe in telling the truth, always. We value integrity and work hard to earn trust from every client we serve.

The people inside your team.

Senior strategists and hands-on specialists who work alongside you as part of your team.

Emmy Lippold

Emmy Lippold

Founder & CEO

Danielle Boone

Danielle Boone

Head of Paid Media Strategy

Emily Mason

Emily Mason

Head of Content & Client Programs

Keilah Santulan

Keilah Santulan

Project Manager & Admin Support

Shania Claudio

Shania Claudio

Paid Media Specialist

Berlin

Berlin

Chief Morale & Treat Officer

Get Started

Ready to see what strategic marketing
can do for your business?

Tell us where you are and where you want to go. We'll take it from there.

Let's Talk →